Jan 11
20111
commentsMalcolm is a dedicated coach and endurance athlete. In this interview with LacrossePlayground.com, he talks about running marathons and ultra marathons and how Motive Pure™ has helped him stop cramping and enabled him to continue the sport that he loves.
Jan 10
20110
commentsWe thought you may find this podcast interesting…..
“After a night of heavy boozing, many partygoers find themselves the victim of a hangover. But what exactly is a hangover, and what causes it? Join Chuck and Josh as they break down the science behind hangovers — and how to avoid them” — in this podcast.
Dec 20
20100
commentsPeople have been led to believe that salt is bad for your health, and in excess it may be (of course, that can be said about anything), the fact is, it is essential for the body for many reasons. Among the most important functions of “salt” is maintaining hydration. Since we regularly excrete salt in our urine and perspiration we must constantly replace it.
Here is a good, concise article in Men’s Health on salt. Since Motive Pure is all about replenishing salt and, to a lesser extent, potassium, the “Can I live Without Salt?” section is particularly relevant. Good quote: “Sodium acts like a sponge to help hold fluids in your blood.” So the quicker you get sodium into your bloodstream, the quicker it can start to hold fluids in your blood.
“Salt is essential to health. Your body can’t make it, and your cells need it to function, says Aryan Aiyer, M.D., director of the heart center at Magee-Womens Hospital at the University of Pittsburgh medical center. In fact, the Institute of Medicine recommends consuming at least 3.8 grams of salt a day (just over 1/2 teaspoon), mainly for the sodium.
Sodium is an electrolyte, a humble member of that hyped class of minerals that help maintain muscle function and hydration; that’s why sport drinks contain sodium. You’re constantly losing sodium through sweat and urine, and if you don’t replenish that sodium and water, your blood pressure may drop far enough to make you dizzy and light-headed. “Sodium acts like a sponge to help hold fluids in your blood,” says Rikki Keen, R.D., an adjunct instructor of dietetics and nutrition at the University of Alaska.
However, people who chug too much water can lower their sodium levels so far that they develop hyponatremia, a potentially deadly condition more common among recreational exercisers than professional athletes, says Marie Spano, R.D., a sports nutritionist in Atlanta. Salt does more than just make our food taste good; without it, we’d die.”
This is the essence of Motive Pure. Rehydration is more than just drinking water; it’s getting the water into your blood.
Dec 08
20100
commentsWelcome to the home of Motive Pure™.
Quick and efficient rehydration for athletes before, during, and after competition. Vital electrolytes are prepared for rapid absorption into the bloodstream.
You can feel the difference Motive Pure™ makes. Absorb and Conquer!
Dec 08
20100
commentsEveryone strives to function at their PEAK PERFORMANCE, whether an elite athlete or someone training for their first marathon. You just can’t hope to do your best when dehydrated.
With Motive Pure™ you will be able to perform significantly better, because balanced electrolyte levels allow your muscles to fire faster and more efficiently and the nano-encapsulation formulation of Motive Pure will draw and absorb more fluid into your bloodstream, faster.
Until now, once dehydration begins, there has been no effective means commercially available to replace and maintain electrolytes. Hydration drinks use old, slow-working “bathtub” hydration science, taking one to two hours to absorb. Traditional hydration drinks are subject to a host of factors that can oxidize, neutralize and even destroy them before they ever reach the cells that need nourishment. Many have artificial sweeteners, sugar, artificial coloring and preservatives. Motive Pure™ has no sugar, no preservatives, no artificial color or flavors and works instantly. Only Motive Pure™ will begin effectively hydrating while you are in an active environment.
Motive Pure™ will help maintain peak performance because it quickly delivers the electrolytes and fluid essential to electrical current firing the synapses in the muscles and the brain, resulting in faster reflexes and sharper thinking.
Dec 07
20100
commentsMotive Pure™ was originally developed for and used by the Military in ‘Desert Storm’ and for use by Special OPS teams to keep troops hydrated in combat.
In two studies, Motive Pure™ was absorbed up to 40 times better than the World Health Organization ORS (Oral Rehydration System, the “Gold Standard” of Rehydration).
Physiological saline is isotonic to blood cells, i.e., it has the same solute (dissolved salts) concentration as the inside of the blood cells. The cells thrive in a physiological saline solution because the net gain or loss of water within the cells is negligible. The cells are said to be in a state of dynamic equilibrium with the surrounding fluid.
Electrolytes: Water alone does not hydrate; you must have electrolytes (complex salts) to help the body absorb water molecules and to conduct the body’s electrical system within muscles and the brain.
Motive Pure™ has a Proprietary Electrolyte Preparation (PEP), consisting of:
Sodium Chloride – responsible for regulating water in the body and essential to muscle contraction and nerve transmission.
Potassium Chloride – assists with protein and carbohydrate metabolism and is critical in heartbeat regulation. Most heart failure due to malnutrition is actually due to the loss of potassium.
Sodium Citrate – part of the carbohydrate-to-energy conversion process as well as helping to reduce and slow the build-up of lactic acid in muscles.
Motive Pure™ contains Maltodextrin, a long-chain carbohydrate for energy, is sweetened with Stevia, flavored with natural ingredients, and has no artificial coloring or preservatives.
Motive Pure™ is simple to prepare. Mix 1 oz bottle of Motive Pure with 19 oz. of water to make one serving.
Dec 03
20100
commentsHere is a great resource for information about hydration.
Hydration Facts
75% of the body is made up of water
80% of the brain is made up of water
75% of the muscles are made up of water
92% of the blood is made up of water
Water carries nutrients and oxygen to all cells in the body
Water helps convert food into energy
Water regulates body temperature
1% dehydration results in thirst
There is a 10% decrease in your mental performance when you feel thirsty
2% dehydration reduces your ability to work
4% dehydration results in lethargy, apathy and mental symptoms
If you are dehydrated you are more likely to have trouble concentrating, be more irritable and have more headaches
Long-term effects of being dehydrated include kidney and urinary tract infections, constipation, continence problems, and kidney stones.
Drinking more water helps reduce obesity and bed-wetting in children
If you are well hydrated, exercise feels more and more enjoyable.
Dec 03
20100
comments“Motivation may ultimately be the issue. Finding reasons to keep exercising is a universal challenge. Even rats seem to bristle, eventually, at voluntary exercise, studies suggest. Young rats seem intrinsically driven to run on the wheels you put in their cages. But one day those wheels just stop turning. The aging athlete must manufacture strategies to keep pushing in the face of plenty of perfectly rational reasons not to: things hurt, you’ve achieved a lot of your goals and the friends you used to do it for and with are disappearing.”
Read this interesting article about aging and athletic performance / exercise. While it isn’t specifically about hydration, it does touch the issue of motivation. Our notion, which is supported by a lot of evidence and common sense, is that proper hydration is key to maintaining motivation. Because the better you feel, the easier it is to stay motivated toward your goals. Keep your motives pure!
Nov 28
20100
comments“Ninety-nine bottles of beer on the wall? If you take them down, pass them around and trash your house, give these University of Colorado graduates a call.
They call themselves the “Hangover Helpers.”
For $15 per roommate, CU graduates Alex Vere-Nicoll and Marc Simons will come to a house after a party, bring breakfast burritos, Gatorade and clean — ridding the home of sticky red plastic cups and beer stains. They’ve been marketing their new business on the Boulder campus this month.”
Here’s a story about a couple young, enterprising entrepreneurs who have started a business helping the hungover. Great idea! The only thing we see wrong is that they intend to use Brand X (gatorade). We will be contacting them shortly to let them know about Motive Pure!
